Plug Into Your Purpose
James E. Thompson, JD
If you've been in business for a few years,
you've probably been marketing your business for just as many years (hopefully). You've tried marketing tactics
that worked, and I am sure, you've tried some that didn't and failed miserably.
After a while, I believe everyone gets into a slump with their marketing plan.
There are many reasons for this:
We get bored.
We get complacent or lazy.
We become greedy or simply in it for the money.
I could give you solutions to all three of these reasons, but these would be using your willpower
and discipline. Today, I want to appeal to your sense of purpose.
If you want a successful business, having a purpose in marketing your business is an absolute necessity, and it
shouldn't be just making money. Yes, making lots of money is great. Money is necessary and it makes life way
easier. But if the ONLY reason you're in business is to make money, I believe that for most people, it's much more
difficult to get up the strength to market something that just takes from people, without giving back more than
what you give.
Besides, people will feel that energetically and read right through you.
The solution? Connect (or reconnect) to your purpose. If you've been dragging your feet about
getting out there to market your business, perhaps it's time to reexamine if you're connected to the original
purpose for getting in business. I'm a big fan of Ralph Marston's Daily
Motivators and he recently wrote something on the subject of purpose that really resonated with me:
"Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful
momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each
day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly
toward your highest level of accomplishment."
I couldn't agree more. Let yourself be pulled by your future. Today, we'll call it being pulled forward by your
If you look at any great humanitarian leader, you'll notice they've had many obstacles and tribulations along the
way. Somehow, they always seemed to get right back on that proverbial horse and try, try again, didn't they? If
they'd been in their cause just for the power or the money, they may have given up shortly after starting. But I'll
guess that their strong purpose gave them the strength and determination to keep going, to push through the
obstacles and reach their goals, because there was a greater purpose to it all.
When I see a client who drags their feet or for whom something's not going well, it's usually a sign that
something's not quite right, as opposed to just procrastination. Either they're marketing something for the wrong
reason or they're not being true to their purpose and the reason that they're here. For many, they've chosen to
ignore the nagging voice within that tells them something's not right.
Perhaps they don't even know WHAT their purpose is. For many of us self employed people, it's to serve others and
make a difference in people's lives, in one way or another. My opinion is that when we get away from that,
marketing or doing anything in business is much more difficult.
And yeah, by the way, when we are authentic, serve people well and stay connected to that purpose, the money
inevitably flows. The best part about making good money doing something that really matters to you is that the
money is a byproduct of doing things well and for the right reason. It feels great, not sleazy or like we've ripped
Your purpose is to help others AND to feel good doing it. Once you find it, throw yourself into
it. Since having a strong purpose in your business gives you more energy and determination, it's time to either get
reconnected to the reason you originally got in business or to figure out what yours is. Remember though, sometimes
our resolve gets tested to make sure we REALLY want this badly enough. Persevere; don't give up.
What's YOUR purpose? Here are questions to ask yourself to find your own purpose or reconnect to it:
What section of the bookstore do you gravitate towards?
What is the greatest challenge you overcame?
What brings the most meaning to your life?
If you had all the money you needed, but still wanted to work, what would you do to make a difference in the world
while bringing you happiness?
Whether it means connecting to it for the first time or simply reconnecting, do what it takes to
live as close to your purpose as possible, no matter what the setbacks. Tweak the way you do things right now so it
feels right and like there's real meaning in your life. Success will naturally come to you when you do. You won't
believe you get paid to live it.